Facebook for Everyone

As part of my role with KDP, I've been working with social networking technologies to design and create a system that uses various online tools to reach specific audience groups. The long-term plan is to reach different constituent groups using different means, but to draw them together in such a way that we can provide services and support members in a way that connects with what they want most. It's fascinating and fast-moving (and creative), and even better, it's working! If your company (large or small) is wondering whether it's time to create a Facebook or LinkedIn presence, I recommend the book Groundswell to get you started. Very insightful. Four stars!